Singlefile names Meridian Advisory Partners as exclusive digital agency

Singlefile, a family-owned winery in Western Australia’s Great Southern region, has chosen Meridian Advisory Partners as its exclusive digital Agency of Record. The partnership is meant to sharpen Singlefile’s digital marketing as the winery expands its reach while keeping its focus on craft and cool-climate wines.

Why it matters: - Singlefile is pairing its winery brand with a dedicated digital partner as it looks to grow reach without diluting its premium positioning. - The move gives Meridian Advisory Partners responsibility for helping shape how the winery is presented to customers online.

What happened: - Singlefile selected Meridian Advisory Partners as its exclusive digital Agency of Record. - The partnership supports Singlefile’s digital marketing initiatives. - Singlefile is based in Western Australia’s Great Southern region. - The announcement was made Nov. 2, 2026.

The details: - Singlefile describes its wines as defined by precision, restraint and cool-climate elegance. - The winery says its releases reflect the diversity and sophistication of one of the world’s largest and most geographically complex cool-climate wine regions. - Meridian will help tell Singlefile’s story to customers who share the winery’s values. - Melanie Buck Lu, co-founder of Meridian, said the agency will bring thoughtfulness and precision to Singlefile’s digital presence and help translate the brand to a broader audience. - Meridian Advisory Partners shared a social link on LinkedIn.

Between the lines: - The partnership signals that Singlefile wants its digital presence to match the same level of control and craftsmanship it puts into winemaking. - For Meridian, the account adds a brand that is positioning itself around quality, place and storytelling rather than broad mass-market appeal.

What's next: - Meridian is expected to support Singlefile’s ongoing digital marketing efforts as the winery continues to expand. - The companies did not disclose the length or financial terms of the agreement.

The bottom line: - Singlefile is betting that a more focused digital strategy will help it grow while preserving the brand identity behind its wines.